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Nextcloud is a German open-source platform offering self-hosted alternatives for file sync, collaboration, and communication under full EU data sovereignty.",{"name":9,"slug":10,"hq_city":11,"ownership_type":12,"hq_country_code":13,"cloud_act_exposure":14,"data_hosting_country":15},"Microsoft","microsoft","Redmond","public","US",true,"mixed",{"name":17,"slug":18,"hq_city":19,"category":20,"description":23,"eu_score_label":24,"ownership_type":25,"hq_country_code":26,"cloud_act_exposure":27,"data_hosting_country":15},"Nextcloud","nextcloud","Stuttgart",{"name":21,"slug":22},"Software & SaaS","software","Nextcloud is a German open-source collaboration platform offering file sync, calendar, video calls, and communication tools. Fully self-hostable and EU-owned, it is the leading European alternative to Google Workspace and Dropbox for on-premise deployments.","eu_all","private","DE",false,{"relevance_score":6,"comparison_summary":29,"incumbent":30,"challenger":34},null,{"name":31,"slug":32,"hq_city":33,"ownership_type":12,"hq_country_code":13,"cloud_act_exposure":14,"data_hosting_country":13},"Starbucks","starbucks","Seattle",{"name":35,"slug":36,"hq_city":37,"category":38,"description":41,"eu_score_label":42,"ownership_type":25,"hq_country_code":26,"cloud_act_exposure":27,"data_hosting_country":43},"Vapiano","vapiano","Cologne",{"name":39,"slug":40},"Food & Beverage","food-drink","Vapiano is a German casual dining Italian restaurant chain headquartered in Cologne, offering fresh pasta, pizza, and salads. An EU-owned alternative to Starbucks and McDonald's for quick casual dining across European cities.","eu_hq","EU",{"relevance_score":6,"comparison_summary":29,"incumbent":45,"challenger":51},{"name":46,"slug":47,"hq_city":48,"ownership_type":49,"hq_country_code":50,"cloud_act_exposure":14,"data_hosting_country":13},"Burger King","burger-king","Toronto","subsidiary","CA",{"name":35,"slug":36,"hq_city":37,"category":52,"description":41,"eu_score_label":42,"ownership_type":25,"hq_country_code":26,"cloud_act_exposure":27,"data_hosting_country":43},{"name":39,"slug":40},{"relevance_score":6,"comparison_summary":29,"incumbent":54,"challenger":55},{"name":46,"slug":47,"hq_city":48,"ownership_type":49,"hq_country_code":50,"cloud_act_exposure":14,"data_hosting_country":13},{"name":56,"slug":57,"hq_city":58,"category":59,"description":60,"eu_score_label":24,"ownership_type":49,"hq_country_code":26,"cloud_act_exposure":27,"data_hosting_country":43},"Nordsee","nordsee","Bremerhaven",{"name":39,"slug":40},"Nordsee is a German seafood fast food chain headquartered in Bremerhaven, one of Europe's oldest restaurant chains. EU-owned and operating across Germany and Austria, it is a European quick-service alternative to McDonald's and Burger King.",{"relevance_score":6,"comparison_summary":62,"incumbent":63,"challenger":67},"Ralph Lauren is a US luxury brand listed on NYSE. Norse Projects is a Danish independently-owned brand offering Scandinavian-influenced quality casualwear as a European alternative.",{"name":64,"slug":65,"hq_city":66,"ownership_type":12,"hq_country_code":13,"cloud_act_exposure":14,"data_hosting_country":13},"Ralph Lauren","ralph-lauren","New York",{"name":68,"slug":69,"hq_city":70,"category":71,"description":74,"eu_score_label":42,"ownership_type":25,"hq_country_code":75,"cloud_act_exposure":27,"data_hosting_country":43},"Norse Projects","norse-projects","Copenhagen",{"name":72,"slug":73},"Apparel & Fashion","apparel","Norse Projects is a Danish contemporary fashion brand headquartered in Copenhagen, known for functional Scandinavian-influenced design. Independently owned, it is a premium EU alternative to Ralph Lauren and Tommy Hilfiger for quality casual wear.","DK",{"relevance_score":6,"comparison_summary":77,"incumbent":78,"challenger":79},"Ralph Lauren is a US-listed luxury fashion brand. GANT is a Swedish heritage brand offering comparable classic American-inspired style — but with European headquarters and ownership.",{"name":64,"slug":65,"hq_city":66,"ownership_type":12,"hq_country_code":13,"cloud_act_exposure":14,"data_hosting_country":13},{"name":80,"slug":81,"hq_city":82,"category":83,"description":84,"eu_score_label":42,"ownership_type":49,"hq_country_code":85,"cloud_act_exposure":27,"data_hosting_country":15},"GANT","gant","Stockholm",{"name":72,"slug":73},"GANT is a lifestyle apparel brand known for its preppy aesthetic and heritage in American sportswear design. Originally founded in the United States, the brand is now headquartered in Sweden and operates under the ownership of the Swiss-based holding company Maus Frères.","SE",{"relevance_score":6,"comparison_summary":87,"incumbent":88,"challenger":93},"Nestlé has faced extensive criticism over cocoa supply chain ethics and slave labor. Tony's Chocolonely is a Dutch B Corp on a mission to make 100% slave-free chocolate the norm — a fully EU-owned ethical alternative.",{"name":89,"slug":90,"hq_city":91,"ownership_type":12,"hq_country_code":92,"cloud_act_exposure":14,"data_hosting_country":15},"Nestlé","nestle","Vevey","CH",{"name":94,"slug":95,"hq_city":96,"category":97,"description":98,"eu_score_label":24,"ownership_type":25,"hq_country_code":99,"cloud_act_exposure":27,"data_hosting_country":43},"Tony's Chocolonely","tonys-chocolonely","Amsterdam",{"name":39,"slug":40},"Tony's Chocolonely is a Dutch chocolate company headquartered in Amsterdam, on a mission to make 100% slave-free chocolate the norm. EU-owned and B Corp certified, it is a conscious European alternative to Nestlé and Mars chocolate brands.","NL",{"relevance_score":6,"comparison_summary":101,"incumbent":102,"challenger":106},"Nike is the world's largest sportswear company, headquartered in the US and manufacturing primarily in Asia. Adidas is the European incumbent sportswear champion, headquartered in Herzogenaurach, Germany — EU-owned and one of the few global brands that genuinely competes with Nike worldwide.",{"name":103,"slug":104,"hq_city":105,"ownership_type":12,"hq_country_code":13,"cloud_act_exposure":14,"data_hosting_country":15},"Nike","nike","Beaverton",{"name":107,"slug":108,"hq_city":109,"category":110,"description":111,"eu_score_label":42,"ownership_type":12,"hq_country_code":26,"cloud_act_exposure":14,"data_hosting_country":15},"Adidas AG","adidas-ag","Herzogenaurach",{"name":72,"slug":73},"Adidas AG is a multinational corporation based in Germany that designs and manufactures athletic footwear, apparel, and accessories. It is one of the world's largest sportswear brands, operating through a global network of subsidiaries and manufacturing partners.",{"relevance_score":6,"comparison_summary":29,"incumbent":113,"challenger":114},{"name":103,"slug":104,"hq_city":105,"ownership_type":12,"hq_country_code":13,"cloud_act_exposure":14,"data_hosting_country":15},{"name":115,"slug":116,"hq_city":82,"category":117,"description":118,"eu_score_label":42,"ownership_type":12,"hq_country_code":85,"cloud_act_exposure":27,"data_hosting_country":15},"H&M","hm",{"name":72,"slug":73},"H&M is a multinational clothing company headquartered in Sweden that operates a global retail network focused on fast-fashion apparel for men, women, and children. The brand manages a vast supply chain primarily located in Asia and Europe to produce garments sold through its extensive online and brick-and-mortar storefronts.",{"relevance_score":6,"comparison_summary":29,"incumbent":120,"challenger":121},{"name":103,"slug":104,"hq_city":105,"ownership_type":12,"hq_country_code":13,"cloud_act_exposure":14,"data_hosting_country":15},{"name":122,"slug":123,"hq_city":82,"category":124,"description":125,"eu_score_label":42,"ownership_type":49,"hq_country_code":85,"cloud_act_exposure":27,"data_hosting_country":43},"Peak Performance","peak-performance",{"name":72,"slug":73},"Peak Performance is a Swedish outdoor and ski apparel brand headquartered in Stockholm, owned by Fenix Outdoor AB (SE). A Scandinavian alternative to North Face and Under Armour, it focuses on performance apparel for mountain sports.",{"relevance_score":6,"comparison_summary":127,"incumbent":128,"challenger":132},"Gap Inc. is a US retailer sourcing primarily from Asia. Arket is an EU-owned brand under H&M Group, focusing on quality, durability, and transparency as a European alternative for everyday essentials.",{"name":129,"slug":130,"hq_city":131,"ownership_type":12,"hq_country_code":13,"cloud_act_exposure":14,"data_hosting_country":13},"Gap","gap-inc","San Francisco",{"name":133,"slug":134,"hq_city":82,"category":135,"description":136,"eu_score_label":137,"ownership_type":49,"hq_country_code":85,"cloud_act_exposure":27,"data_hosting_country":43},"Arket","arket",{"name":72,"slug":73},"Arket is a Swedish lifestyle brand owned by H&M Group (Hennes & Mauritz AB), headquartered in Stockholm. It focuses on quality, durability, and transparency in sourcing — a more considered EU alternative to Gap and Uniqlo.","eu_hq_and_owned",{"relevance_score":6,"comparison_summary":139,"incumbent":140,"challenger":141},"Gap Inc. is a US company manufacturing predominantly in Asia. COS is owned by H&M Group (Sweden), offering comparable simple, quality basics with EU ownership and better sustainability commitments.",{"name":129,"slug":130,"hq_city":131,"ownership_type":12,"hq_country_code":13,"cloud_act_exposure":14,"data_hosting_country":13},{"name":142,"slug":143,"hq_city":82,"category":144,"description":145,"eu_score_label":137,"ownership_type":49,"hq_country_code":85,"cloud_act_exposure":27,"data_hosting_country":43},"COS","cos-fashion",{"name":72,"slug":73},"COS (Collection of Style) is a Swedish premium fashion brand owned by H&M Group, headquartered in Stockholm. Known for minimalist, functional design and longer-lasting garments, it is a European alternative to Calvin Klein and Gap.",{"relevance_score":6,"comparison_summary":29,"incumbent":147,"challenger":148},{"name":129,"slug":130,"hq_city":131,"ownership_type":12,"hq_country_code":13,"cloud_act_exposure":14,"data_hosting_country":13},{"name":115,"slug":116,"hq_city":82,"category":149,"description":118,"eu_score_label":42,"ownership_type":12,"hq_country_code":85,"cloud_act_exposure":27,"data_hosting_country":15},{"name":72,"slug":73},{"relevance_score":6,"comparison_summary":151,"incumbent":152,"challenger":156},"Coca-Cola is a US company with European bottling operations. Bionade is a German organic soft drink produced through fermentation using organically grown grain — a fully EU-made, health-conscious alternative.",{"name":153,"slug":154,"hq_city":155,"ownership_type":12,"hq_country_code":13,"cloud_act_exposure":14,"data_hosting_country":13},"Coca-Cola","coca-cola","Atlanta",{"name":157,"slug":158,"hq_city":159,"category":160,"description":161,"eu_score_label":24,"ownership_type":49,"hq_country_code":26,"cloud_act_exposure":27,"data_hosting_country":43},"Bionade","bionade","Ostheim",{"name":39,"slug":40},"Bionade is a German organic soft drink brand headquartered in Ostheim vor der Rhön, produced by a fermentation process using organically grown grain. A fully EU-made alternative to Coca-Cola and PepsiCo products.",{"relevance_score":6,"comparison_summary":163,"incumbent":164,"challenger":165},"Coca-Cola is a US corporation that has dominated the carbonated soft drink market since 1886. Fritz Kola is a German craft cola brand from Hamburg, EU-owned and manufactured, with higher caffeine content and no artificial additives.",{"name":153,"slug":154,"hq_city":155,"ownership_type":12,"hq_country_code":13,"cloud_act_exposure":14,"data_hosting_country":13},{"name":166,"slug":167,"hq_city":168,"category":169,"description":170,"eu_score_label":24,"ownership_type":25,"hq_country_code":26,"cloud_act_exposure":27,"data_hosting_country":43},"Fritz Kola","fritz-kola","Hamburg",{"name":39,"slug":40},"Fritz Kola is a German craft cola brand headquartered in Hamburg, privately owned and manufactured in Germany. Known for its high caffeine content and distinctive black branding, it is the leading European alternative to Coca-Cola and Pepsi.",{"relevance_score":6,"comparison_summary":172,"incumbent":173,"challenger":176},"Calvin Klein is owned by US conglomerate PVH Corp. Acne Studios is a Swedish privately held fashion house offering comparable minimalist, premium-quality clothing with European creative direction and ownership.",{"name":174,"slug":175,"hq_city":66,"ownership_type":49,"hq_country_code":13,"cloud_act_exposure":14,"data_hosting_country":13},"Calvin Klein","calvin-klein",{"name":177,"slug":178,"hq_city":82,"category":179,"description":180,"eu_score_label":42,"ownership_type":25,"hq_country_code":85,"cloud_act_exposure":27,"data_hosting_country":15},"Acne Studios","acne-studios",{"name":72,"slug":73},"Acne Studios is a Swedish fashion house headquartered in Stockholm, founded by Jonny Johansson. Privately held with Swedish ownership, it offers high-quality ready-to-wear and accessories as a premium EU alternative to Calvin Klein and Tommy Hilfiger.",{"relevance_score":6,"comparison_summary":182,"incumbent":183,"challenger":184},"Calvin Klein denim is manufactured in Asia under US ownership. Nudie Jeans is a Swedish brand manufacturing in Europe using organic cotton, offering free lifetime repairs — a more sustainable and EU-owned denim alternative.",{"name":174,"slug":175,"hq_city":66,"ownership_type":49,"hq_country_code":13,"cloud_act_exposure":14,"data_hosting_country":13},{"name":185,"slug":186,"hq_city":187,"category":188,"description":189,"eu_score_label":24,"ownership_type":25,"hq_country_code":85,"cloud_act_exposure":27,"data_hosting_country":43},"Nudie Jeans","nudie-jeans","Gothenburg",{"name":72,"slug":73},"Nudie Jeans is a Swedish denim brand headquartered in Gothenburg, fully privately owned by Swedish founders. It manufactures in Europe using organic cotton, offers free repairs for life, and is a sustainable EU alternative to Levi's.",{"relevance_score":6,"comparison_summary":191,"incumbent":192,"challenger":193},"Calvin Klein is a US brand under PVH Corp. Filippa K is a Swedish fashion brand focused on timeless design and sustainability, offering EU ownership and comparable minimalist aesthetics.",{"name":174,"slug":175,"hq_city":66,"ownership_type":49,"hq_country_code":13,"cloud_act_exposure":14,"data_hosting_country":13},{"name":194,"slug":195,"hq_city":82,"category":196,"description":197,"eu_score_label":42,"ownership_type":25,"hq_country_code":85,"cloud_act_exposure":27,"data_hosting_country":43},"Filippa K","filippa-k",{"name":72,"slug":73},"Filippa K is a Swedish fashion brand headquartered in Stockholm, known for timeless minimalist design and sustainability commitment. A European-owned alternative to Calvin Klein, it focuses on longevity and reduced environmental impact.",{"relevance_score":6,"comparison_summary":199,"incumbent":200,"challenger":205},"Uniqlo is Japanese-owned (Fast Retailing). Arket is an EU-owned brand (H&M Group) offering comparable functional basics and essential wardrobe pieces manufactured with greater transparency.",{"name":201,"slug":202,"hq_city":203,"ownership_type":12,"hq_country_code":204,"cloud_act_exposure":27,"data_hosting_country":15},"Uniqlo","uniqlo","Yamaguchi","JP",{"name":133,"slug":134,"hq_city":82,"category":206,"description":136,"eu_score_label":137,"ownership_type":49,"hq_country_code":85,"cloud_act_exposure":27,"data_hosting_country":43},{"name":72,"slug":73},{"relevance_score":6,"comparison_summary":29,"incumbent":208,"challenger":209},{"name":201,"slug":202,"hq_city":203,"ownership_type":12,"hq_country_code":204,"cloud_act_exposure":27,"data_hosting_country":15},{"name":142,"slug":143,"hq_city":82,"category":210,"description":145,"eu_score_label":137,"ownership_type":49,"hq_country_code":85,"cloud_act_exposure":27,"data_hosting_country":43},{"name":72,"slug":73},{"relevance_score":6,"comparison_summary":29,"incumbent":212,"challenger":216},{"name":213,"slug":214,"hq_city":215,"ownership_type":12,"hq_country_code":13,"cloud_act_exposure":14,"data_hosting_country":13},"Kellogg's","kelloggs","Battle Creek",{"name":94,"slug":95,"hq_city":96,"category":217,"description":98,"eu_score_label":24,"ownership_type":25,"hq_country_code":99,"cloud_act_exposure":27,"data_hosting_country":43},{"name":39,"slug":40},{"relevance_score":6,"comparison_summary":219,"incumbent":220,"challenger":223},"Spotify is Swedish-headquartered but NYSE-listed via its Luxembourg holding company. Deezer is a French streaming service listed on Euronext Paris — a more purely European alternative with lossless audio quality.",{"name":221,"slug":222,"hq_city":82,"ownership_type":12,"hq_country_code":85,"cloud_act_exposure":14,"data_hosting_country":15},"Spotify","spotify",{"name":224,"slug":225,"hq_city":226,"category":227,"description":228,"eu_score_label":42,"ownership_type":12,"hq_country_code":229,"cloud_act_exposure":27,"data_hosting_country":43},"Deezer","deezer","Paris",{"name":21,"slug":22},"Deezer is a French music streaming service listed on Euronext Paris, headquartered in Paris. Serving 16 million active users, it is the leading European alternative to Spotify, offering lossless audio quality and strong focus on French and European content.","FR",{"relevance_score":6,"comparison_summary":231,"incumbent":232,"challenger":236},"Under Armour is a US sportswear company listed on NYSE. Peak Performance is Swedish-owned by Fenix Outdoor AB, offering comparable performance apparel for sport and outdoor activities with full EU ownership.",{"name":233,"slug":234,"hq_city":235,"ownership_type":12,"hq_country_code":13,"cloud_act_exposure":14,"data_hosting_country":13},"Under Armour","under-armour","Baltimore",{"name":122,"slug":123,"hq_city":82,"category":237,"description":125,"eu_score_label":42,"ownership_type":49,"hq_country_code":85,"cloud_act_exposure":27,"data_hosting_country":43},{"name":72,"slug":73},{"relevance_score":6,"comparison_summary":239,"incumbent":240,"challenger":243},"Tommy Hilfiger is a US brand under PVH Corp. Jack & Jones is Danish, owned by Bestseller A\u002FS — one of Europe's largest privately owned fashion groups — offering comparable casual menswear with full EU ownership.",{"name":241,"slug":242,"hq_city":66,"ownership_type":49,"hq_country_code":13,"cloud_act_exposure":14,"data_hosting_country":13},"Tommy Hilfiger","tommy-hilfiger",{"name":244,"slug":245,"hq_city":246,"category":247,"description":248,"eu_score_label":137,"ownership_type":49,"hq_country_code":75,"cloud_act_exposure":27,"data_hosting_country":43},"Jack & Jones","jack-jones","Brande",{"name":72,"slug":73},"Jack & Jones is a Danish menswear brand owned by Bestseller A\u002FS, a Danish family-owned fashion group headquartered in Brande. One of Europe's largest fashion companies, it is an EU-owned alternative to Tommy Hilfiger and Gap for men's casual wear.",{"relevance_score":6,"comparison_summary":250,"incumbent":251,"challenger":252},"Tommy Hilfiger is owned by PVH Corp (US) and manufactures in Asia. GANT is a Swedish-headquartered lifestyle brand with a comparable preppy aesthetic, offering EU ownership and European retail heritage.",{"name":241,"slug":242,"hq_city":66,"ownership_type":49,"hq_country_code":13,"cloud_act_exposure":14,"data_hosting_country":13},{"name":80,"slug":81,"hq_city":82,"category":253,"description":84,"eu_score_label":42,"ownership_type":49,"hq_country_code":85,"cloud_act_exposure":27,"data_hosting_country":15},{"name":72,"slug":73},{"relevance_score":6,"comparison_summary":29,"incumbent":255,"challenger":256},{"name":241,"slug":242,"hq_city":66,"ownership_type":49,"hq_country_code":13,"cloud_act_exposure":14,"data_hosting_country":13},{"name":185,"slug":186,"hq_city":187,"category":257,"description":189,"eu_score_label":24,"ownership_type":25,"hq_country_code":85,"cloud_act_exposure":27,"data_hosting_country":43},{"name":72,"slug":73},{"relevance_score":6,"comparison_summary":259,"incumbent":260,"challenger":264},"Netflix is a US platform processing European viewing data under American law. Joyn is a German free streaming service owned by ProSiebenSat.1, offering EU-hosted content with no subscription fee.",{"name":261,"slug":262,"hq_city":263,"ownership_type":12,"hq_country_code":13,"cloud_act_exposure":14,"data_hosting_country":15},"Netflix","netflix","Los Gatos",{"name":265,"slug":266,"hq_city":267,"category":268,"description":269,"eu_score_label":24,"ownership_type":49,"hq_country_code":26,"cloud_act_exposure":27,"data_hosting_country":43},"Joyn","joyn","Munich",{"name":21,"slug":22},"Joyn is a German free streaming platform owned by ProSiebenSat.1 and Discovery, headquartered in Munich. Offering German and international content for free, it is a European streaming alternative to Netflix for German-language viewers.",{"relevance_score":6,"comparison_summary":271,"incumbent":272,"challenger":273},"Netflix is a US streaming service listed on NASDAQ, subject to US jurisdiction. Canal+ is a French streaming platform owned by Vivendi S.A. — Europe's largest pay TV operator and the primary EU alternative for video streaming.",{"name":261,"slug":262,"hq_city":263,"ownership_type":12,"hq_country_code":13,"cloud_act_exposure":14,"data_hosting_country":15},{"name":274,"slug":275,"hq_city":226,"category":276,"description":277,"eu_score_label":137,"ownership_type":49,"hq_country_code":229,"cloud_act_exposure":27,"data_hosting_country":43},"Canal+","canal-plus",{"name":21,"slug":22},"Canal+ is a French premium television and streaming platform owned by Vivendi S.A., headquartered in Paris. Europe's largest pay TV operator with 25 million subscribers, it is the primary European challenger to Netflix in video streaming.",{"relevance_score":6,"comparison_summary":279,"incumbent":280,"challenger":284},"McDonald's is the world's largest fast food chain, US-owned and listed on NYSE. Nordsee is a German seafood fast food chain founded in 1896, EU-owned and operated — a European quick-service dining alternative focused on fresh fish.",{"name":281,"slug":282,"hq_city":283,"ownership_type":12,"hq_country_code":13,"cloud_act_exposure":14,"data_hosting_country":15},"McDonald's","mcdonalds","Chicago",{"name":56,"slug":57,"hq_city":58,"category":285,"description":60,"eu_score_label":24,"ownership_type":49,"hq_country_code":26,"cloud_act_exposure":27,"data_hosting_country":43},{"name":39,"slug":40},{"relevance_score":6,"comparison_summary":29,"incumbent":287,"challenger":288},{"name":281,"slug":282,"hq_city":283,"ownership_type":12,"hq_country_code":13,"cloud_act_exposure":14,"data_hosting_country":15},{"name":35,"slug":36,"hq_city":37,"category":289,"description":41,"eu_score_label":42,"ownership_type":25,"hq_country_code":26,"cloud_act_exposure":27,"data_hosting_country":43},{"name":39,"slug":40},{"relevance_score":6,"comparison_summary":291,"incumbent":292,"challenger":297},"TikTok is operated by ByteDance, a Chinese company, and has been banned on government devices across multiple EU member states. 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