ABU Garcia
Abu Garcia is a manufacturer of fishing reels, rods, and tackle based in Svängsta, Sweden. It is currently a brand subsidiary of the American company Pure Fishing, which is owned by the private equity firm Sycamore Partners.
Brand Identity Data
HQ Country
Sweden
Founded
1921
EU Headquartered
Yes
EU Manufactured
No
Ownership Type
private
Stock Exchange
Private
Tax Domicile
US
Ultimate Parent
Sycamore Partners
CLOUD Act Exposure
Yes ⚠️
B Corp Certified
No
Repair / Recycling
No
Ethical Certifications
None verified
Verified on October 15, 2026
Corporate Lineage
1921
Founded in Sweden
Carl August Borgström founded AB Urfabriken in Svängsta, Sweden, initially producing pocket watches.
1984
Acquisition by ABU Garcia
The company was acquired by Garcia Corporation, eventually becoming Pure Fishing.
2019
Sycamore Partners acquisition
Sycamore Partners acquired Pure Fishing from Newell Brands.