EU Alternatives, Compared Head-to-Head

83 Comparisons

Every incumbent we audited, matched against its European challenger on data sovereignty, ownership and ethics.


83 brand comparisons

Microsoft

US
VS

Nextcloud

DE

Microsoft owns Teams, Office, OneDrive, and GitHub — all subject to US CLOUD Act data requests. Nextcloud is a German…

Software & SaaSCompare

Starbucks

US
VS

Vapiano

DE

Vapiano is a German casual dining Italian restaurant chain headquartered in Cologne, offering fresh pasta, pizza, and…

Food & BeverageCompare

Burger King

CA
VS

Vapiano

DE

Vapiano is a German casual dining Italian restaurant chain headquartered in Cologne, offering fresh pasta, pizza, and…

Food & BeverageCompare

Burger King

CA
VS

Nordsee

DE

Nordsee is a German seafood fast food chain headquartered in Bremerhaven, one of Europe's oldest restaurant chains.…

Food & BeverageCompare

Ralph Lauren

US
VS

Norse Projects

DK

Ralph Lauren is a US luxury brand listed on NYSE. Norse Projects is a Danish independently-owned brand offering…

Apparel & FashionCompare

Ralph Lauren

US
VS

GANT

SE

Ralph Lauren is a US-listed luxury fashion brand. GANT is a Swedish heritage brand offering comparable classic…

Apparel & FashionCompare

Nestlé

CH
VS

Tony's Chocolonely

NL

Nestlé has faced extensive criticism over cocoa supply chain ethics and slave labor. Tony's Chocolonely is a Dutch B…

Food & BeverageCompare

Nike

US
VS

Adidas AG

DE

Nike is the world's largest sportswear company, headquartered in the US and manufacturing primarily in Asia. Adidas is…

Apparel & FashionCompare

Nike

US
VS

H&M

SE

H&M is a multinational clothing company headquartered in Sweden that operates a global retail network focused on…

Apparel & FashionCompare

Nike

US
VS

Peak Performance

SE

Peak Performance is a Swedish outdoor and ski apparel brand headquartered in Stockholm, owned by Fenix Outdoor AB (SE).…

Apparel & FashionCompare

Gap

US
VS

Arket

SE

Gap Inc. is a US retailer sourcing primarily from Asia. Arket is an EU-owned brand under H&M Group, focusing on…

Apparel & FashionCompare

Gap

US
VS

COS

SE

Gap Inc. is a US company manufacturing predominantly in Asia. COS is owned by H&M Group (Sweden), offering comparable…

Apparel & FashionCompare