Adidas AG
Adidas AG is a multinational corporation based in Germany that designs and manufactures athletic footwear, apparel, and accessories. It is one of the world's largest sportswear brands, operating through a global network of subsidiaries and manufacturing partners.
Brand Identity Data
HQ Country
Germany
HQ City
Herzogenaurach
Founded
1924
EU Headquartered
Yes
EU Manufactured
No
Ownership Type
public
Stock Exchange
Frankfurt
Tax Domicile
DE
Ultimate Parent
Adidas AG
Data Hosting
mixed
CLOUD Act Exposure
Yes ⚠️
AI Trains on User Data
partial
GDPR Status
compliant
DSA Designation
na
Carbon Neutral
claimed
B Corp Certified
No
Supply Chain
disclosed
Repair / Recycling
Yes ✓
Ethical Certifications
Fair Labor Association, Better Cotton Initiative, bluesign
Verified on July 22, 2026
Corporate Lineage
1924
Founding
Adolf Dassler begins producing athletic shoes in Herzogenaurach.
1949
Adidas Brand Registered
Adolf Dassler registers 'Adi Dassler adidas Sportschuhfabrik'.
1995
IPO
Adidas goes public on the Frankfurt Stock Exchange.
2006
Reebok Acquisition
Adidas acquires Reebok to strengthen its position in the US market.
2021
Divestment of Reebok
Adidas sells Reebok to Authentic Brands Group to focus on the core brand.