AliExpress
AliExpress is a Chinese retail marketplace operated by Alibaba Group, offering direct-from-manufacturer products globally. It is subject to Chinese data law and designated as a Very Large Online Platform under the EU Digital Services Act.
Brand Identity Data
Verified on August 2, 2026
Corporate Lineage
Launch
AliExpress is launched by Alibaba Group as a business-to-consumer marketplace.
IPO
Parent company Alibaba Group completes its IPO on the New York Stock Exchange.
DSA Designation
The European Commission designates AliExpress as a Very Large Online Platform under the Digital Services Act.
EU Commission Investigation
The European Commission opens formal proceedings against AliExpress to assess compliance with the Digital Services Act regarding consumer safety.
European Alternatives to AliExpress
Allegro
Allegro is a major Polish e-commerce platform that operates an online marketplace connecting buyers and sellers across Central and Eastern Europe. It functions as the largest domestic e-commerce brand in Poland and is publicly traded on the Warsaw Stock Exchange.
Compare AliExpress vs. Allegro