Amaro Tuzla
Amaro Lucano is an Italian producer of herbal liqueurs, most notably its flagship amaro created by Pasquale Vena in 1894. The brand is headquartered in Pisticci, Italy, and remains under the ownership and management of the Vena family.
Brand Identity Data
HQ Country
Italy
HQ City
Pisticci
Founded
1894
EU Headquartered
Yes
EU Manufactured
Yes
Ownership Type
private
Stock Exchange
Private
Tax Domicile
IT
Ultimate Parent
Gruppo Lucano S.p.A.
Data Hosting
IT
CLOUD Act Exposure
No ✓
AI Trains on User Data
false
GDPR Status
compliant
B Corp Certified
No
Repair / Recycling
No
Ethical Certifications
None verified
Verified on October 15, 2026
Corporate Lineage
1894
Brand creation
Pasquale Vena creates the original recipe for Amaro Lucano in Pisticci.
1900
Commercial expansion
The brand begins widespread commercial distribution as a supplier to the House of Savoy.
2018
Facility expansion
The company inaugurates the Essenza Lucano museum and production site in Pisticci.