Amazon
Amazon is the world's largest online retailer, headquartered in Seattle, Washington. A publicly listed US company, it dominates e-commerce across Europe while facing regulatory scrutiny over marketplace practices and tax arrangements.
Brand Identity Data
Verified on August 2, 2026
Corporate Lineage
Founded
Jeff Bezos incorporates Amazon in Bellevue, Washington as an online bookstore.
IPO
Amazon completes its initial public offering on the NASDAQ stock exchange.
AWS Launch
Amazon Web Services launches, fundamentally changing the company's revenue model.
Whole Foods Acquisition
Amazon acquires Whole Foods Market, expanding its physical retail presence.
GDPR Fine
Amazon receives a record 746 million euro GDPR fine from Luxembourg data regulators.
DSA Designation
Amazon is officially designated as a Very Large Online Platform (VLOP) under the EU Digital Services Act.
European Alternatives to Amazon
Allegro
Allegro is a major Polish e-commerce platform that operates an online marketplace connecting buyers and sellers across Central and Eastern Europe. It functions as the largest domestic e-commerce brand in Poland and is publicly traded on the Warsaw Stock Exchange.
Compare Amazon vs. Allegro