AO World
AO World is a British online electricals retailer that specializes in domestic appliances and consumer electronics. The company operates primarily in the United Kingdom and Germany, providing sales, delivery, and installation services for major appliance brands.
Brand Identity Data
HQ Country
United Kingdom
HQ City
Bolton
Founded
2000
EU Headquartered
No
EU Manufactured
No
Ownership Type
public
Stock Exchange
London Stock Exchange
Tax Domicile
GB
Ultimate Parent
AO World plc
Data Hosting
GB
CLOUD Act Exposure
Yes ⚠️
GDPR Status
compliant
B Corp Certified
No
Supply Chain
Modern Slavery Statement published
Repair / Recycling
Yes ✓
Ethical Certifications
None verified
Verified on October 15, 2026
Corporate Lineage
2000
Company Founded
John Roberts founded the company as Appliances Online.
2014
IPO
AO World plc listed on the London Stock Exchange.
2021
Exit Germany
The company announced the closure of its German operations to focus on the UK market.