Arena
Arena is an Italian athletic apparel and equipment brand specializing in competitive swimwear and related aquatic sports gear. Founded in 1973 by Horst Dassler, the company maintains its global headquarters in Tolentino, Italy, and is currently owned by the private equity firm Capvis.
Brand Identity Data
HQ Country
Italy
HQ City
Tolentino
Founded
1973
EU Headquartered
Yes
EU Manufactured
No
Ownership Type
private
Stock Exchange
Private
Tax Domicile
IT
Ultimate Parent
Capvis AG
GDPR Status
compliant
Carbon Neutral
false
B Corp Certified
No
Supply Chain
partial
Repair / Recycling
Yes ✓
Ethical Certifications
OEKO-TEX, bluesign
Verified on October 15, 2026
Corporate Lineage
1973
Company founding
Horst Dassler founded Arena to create high-performance swimwear for competitive athletes.
2014
Acquisition by Capvis
The Swiss private equity firm Capvis acquired Arena from its previous owners.