Arena
Arena is an Italian athletic apparel and equipment brand specializing in competitive swimwear and related aquatic sports gear. Founded in 1973 by Horst Dassler, the company maintains its global headquarters in Tolentino, Italy, and is currently owned by the private equity firm Capvis.
Brand Identity Data
HQ Country
Italy
HQ City
Tolentino
Founded
1973
EU Headquartered
Yes
EU Manufactured
No
Stock Exchange
Private
Repair / Recycling
No
Ethical Certifications
None verified
Verified on July 22, 2026