Athleticum
Athleticum was a Swiss chain of sporting goods stores specializing in sports equipment, apparel, and footwear. The brand was acquired by Ochsner Sport (part of the Deichmann Group) in 2016, leading to the closure or conversion of its retail locations.
Brand Identity Data
HQ Country
Switzerland
HQ City
Hochdorf
Founded
1995
EU Headquartered
Yes
EU Manufactured
No
Ownership Type
private
Stock Exchange
Private
Tax Domicile
DE
Ultimate Parent
Deichmann SE
B Corp Certified
No
Repair / Recycling
No
Ethical Certifications
None verified
Verified on October 15, 2026
Corporate Lineage
1999
Athleticum founded
Athleticum Sportmarkt AG was established as a Swiss sporting goods retailer.
2016
Acquisition by Ochsner Sport
The Deichmann Group, via Ochsner Sport, acquired the Athleticum chain from Maus Frères Holding.
2018
Brand dissolution
Remaining Athleticum stores were closed or rebranded as Ochsner Sport outlets.