Benetton Group
Benetton Group is an Italian global fashion brand known for its United Colors of Benetton label and provocative advertising campaigns. The company operates as a clothing retailer with a significant international presence, designing and distributing apparel, footwear, and accessories.
Brand Identity Data
HQ Country
Italy
HQ City
Treviso
Founded
1965
EU Headquartered
Yes
EU Manufactured
No
Ownership Type
private
Stock Exchange
Private
Tax Domicile
IT
Ultimate Parent
Edizione S.p.A.
Data Hosting
IT
CLOUD Act Exposure
No ✓
GDPR Status
compliant
Carbon Neutral
false
B Corp Certified
No
Supply Chain
partial
Repair / Recycling
Yes ✓
Ethical Certifications
ZDHC, Cotton Made in Africa
Verified on October 15, 2026
Corporate Lineage
1965
Company founding
The Benetton family founded the Benetton Group in Ponzano Veneto, Italy.
2012
Delisting
Benetton Group was delisted from the Borsa Italiana following a takeover bid by the Benetton family.
2023
Management transition
Claudio Sforza was appointed as the new CEO to lead the company's turnaround plan.