Björn Borg
Björn Borg is a Swedish fashion brand primarily focused on sports fashion, underwear, and accessories. The company is publicly traded on the Nasdaq Stockholm and operates through subsidiaries and retailers across Europe and international markets.
Brand Identity Data
HQ Country
Sweden
HQ City
Solna
Founded
1989
EU Headquartered
Yes
EU Manufactured
No
Ownership Type
public
Stock Exchange
Nasdaq Stockholm
Tax Domicile
SE
Ultimate Parent
Björn Borg AB
GDPR Status
compliant
Carbon Neutral
false
B Corp Certified
No
Supply Chain
limited
Repair / Recycling
Yes ✓
Ethical Certifications
BSCI
Verified on October 15, 2026
Corporate Lineage
1984
Company founded
The brand was founded by tennis player Björn Borg and Vilhelm Palm in Stockholm.
2010
IPO
The company was listed on the Nasdaq Stockholm exchange.