BR Legetøj
BR Legetøj is a Danish retail chain specializing in toys and children's products. It currently operates under the ownership of the Salling Group, which manages the brand's physical and online stores primarily in Denmark.
Brand Identity Data
HQ Country
Denmark
HQ City
Aarhus
Founded
1950
EU Headquartered
Yes
EU Manufactured
No
Stock Exchange
Private
Repair / Recycling
No
Ethical Certifications
None verified
Verified on July 22, 2026