Braun
Braun is a German consumer goods company specializing in electrical appliances, particularly grooming products like shavers and trimmers. The brand is currently owned by Procter & Gamble and operates as a subsidiary focusing on small domestic and personal care equipment.
Brand Identity Data
HQ Country
Germany
HQ City
Kronberg im Taunus
Founded
1921
EU Headquartered
Yes
EU Manufactured
Yes
Ownership Type
public
Stock Exchange
NYSE: PG
Tax Domicile
US
Ultimate Parent
Procter & Gamble
CLOUD Act Exposure
Yes ⚠️
GDPR Status
compliant
Carbon Neutral
false
B Corp Certified
No
Supply Chain
moderate
Repair / Recycling
Yes ✓
Ethical Certifications
None verified
Verified on October 15, 2026
Corporate Lineage
1921
Company Founded
Max Braun founded the company in Frankfurt am Main as a mechanical engineering shop.
1967
Gillette Acquisition
The Gillette Company acquired a majority stake in Braun AG.
2005
P&G Acquisition
The Procter & Gamble Company acquired The Gillette Company, effectively taking ownership of the Braun brand.
2012
De'Longhi License
P&G licensed the Braun brand to the De'Longhi Group for small kitchen appliances.