Continente Bom Dia
Continente Bom Dia is a chain of proximity supermarkets operating in Portugal as part of the MC Retail division. It is a sub-brand of the Sonae group, providing a wide range of food products and household goods through small and medium-sized stores located in urban areas.
Brand Identity Data
HQ Country
Portugal
HQ City
Senhora da Hora
Founded
1996
EU Headquartered
Yes
EU Manufactured
Yes
Ownership Type
public
Stock Exchange
Euronext Lisbon
Tax Domicile
PT
Ultimate Parent
Sonae SGPS, SA
Data Hosting
PT
GDPR Status
compliant
Carbon Neutral
false
B Corp Certified
No
Supply Chain
partial
Repair / Recycling
Yes ✓
Ethical Certifications
ISO 14001, FSC
Verified on October 15, 2026
Corporate Lineage
2007
Launch of Bom Dia
Sonae MC launched the Continente Bom Dia brand as a proximity supermarket concept.
2021
MC Retail rebranding
Sonae's food retail division was consolidated under the MC Retail banner.