COS
COS (Collection of Style) is a Swedish premium fashion brand owned by H&M Group, headquartered in Stockholm. Known for minimalist, functional design and longer-lasting garments, it is a European alternative to Calvin Klein and Gap.
Brand Identity Data
HQ Country
Sweden
HQ City
Stockholm
Founded
2007
EU Headquartered
Yes
EU Manufactured
No
Ownership Type
subsidiary
Stock Exchange
Private
Tax Domicile
SE
Ultimate Parent
H & M Hennes & Mauritz AB
Data Hosting
EU
CLOUD Act Exposure
No ✓
AI Trains on User Data
unknown
GDPR Status
Fined €35M
DSA Designation
na
Carbon Neutral
claimed
B Corp Certified
No
Supply Chain
disclosed
Repair / Recycling
Yes ✓
Ethical Certifications
Better Cotton Initiative, Responsible Wool Standard, Global Recycled Standard
Verified on July 22, 2026
Corporate Lineage
2007
Brand Launch
COS (Collection of Style) opens its first store in London.
2011
International Expansion
Brand expands outside of Europe into Asia with a store in Hong Kong.
2014
US Market Entry
COS launches in the United States with a flagship store in Beverly Hills.
2020
Regulatory Fine
Parent company H&M Group fined by Hamburg DPA for illegal monitoring of employees.
2022
Resell Platform
Launch of 'COS Resell' in select markets to promote circular fashion.
Verification Sources
- [1]COS website