Diadora
Diadora is an Italian sportswear and footwear brand that specializes in performance apparel and casual lifestyle products. Founded in 1948, the company maintains its global headquarters in Giavera del Montello, Italy, and is owned by the Moretti Polegato family through LIR S.r.l.
Brand Identity Data
HQ Country
Italy
HQ City
Giavera del Montello
Founded
1948
EU Headquartered
Yes
EU Manufactured
No
Ownership Type
private
Stock Exchange
Private
Tax Domicile
IT
Ultimate Parent
LIR S.r.l.
Data Hosting
IT
CLOUD Act Exposure
No ✓
GDPR Status
compliant
Carbon Neutral
false
B Corp Certified
No
Supply Chain
limited
Repair / Recycling
No
Ethical Certifications
SA8000
Verified on October 15, 2026
Corporate Lineage
1948
Company Founded
Marcello Danieli founded Diadora as a laboratory for mountain boots in Giavera del Montello.
2009
Acquisition by LIR
The Moretti Polegato family, owners of Geox, acquired Diadora through their holding company LIR S.r.l.