Fjällräven
Fjällräven is a Swedish company specializing in outdoor equipment, clothing, and accessories, notably its signature Kånken backpacks. It operates as a subsidiary of the Fenix Outdoor International AG group.
Brand Identity Data
HQ Country
Sweden
HQ City
Örnsköldsvik
Founded
1960
EU Headquartered
Yes
EU Manufactured
No
Ownership Type
public
Stock Exchange
Nasdaq Stockholm
Tax Domicile
SE
Ultimate Parent
Fenix Outdoor International AG
Data Hosting
SE
GDPR Status
compliant
Carbon Neutral
false
B Corp Certified
No
Supply Chain
high
Repair / Recycling
Yes ✓
Ethical Certifications
Fair Labor Association, Sustainable Apparel Coalition
Verified on October 15, 2026
Corporate Lineage
1960
Company founded
Åke Nordin founded Fjällräven in Örnsköldsvik, Sweden.
1978
Kånken launch
The iconic Kånken backpack was introduced to address back problems in school children.
2014
Corporate restructuring
Fenix Outdoor AB reorganized into Fenix Outdoor International AG.