GuidePal
GuidePal is a digital travel platform that provides curated city guides and travel recommendations through a mobile application and website. The company focuses on offering local insights and editorial content for travelers seeking experiences beyond standard tourist destinations.
Brand Identity Data
HQ Country
Sweden
HQ City
Stockholm
Founded
2009
EU Headquartered
Yes
EU Manufactured
No
Ownership Type
private
Stock Exchange
Private
Tax Domicile
SE
Ultimate Parent
GuidePal Group AB
B Corp Certified
No
Repair / Recycling
No
Ethical Certifications
None verified
Verified on October 15, 2026
Corporate Lineage
2011
Company founding
GuidePal was established in Stockholm as a digital travel guide platform.
2015
Business model pivot
The company shifted focus toward white-label travel solutions and B2B partnerships.