Haglöfs
Haglöfs is a Swedish outdoor equipment and apparel company specializing in clothing, footwear, and backpacks for mountaineering and hiking. Founded by Wiktor Haglöf, the brand operates as a subsidiary of the Japanese investment firm Seibu Holdings through its subsidiary Li & Fung.
Brand Identity Data
HQ Country
Sweden
HQ City
Sweden
Founded
1914
EU Headquartered
Yes
EU Manufactured
No
Ownership Type
private
Stock Exchange
Private
Tax Domicile
SE
Ultimate Parent
Great Outdoors Group
GDPR Status
compliant
Carbon Neutral
false
B Corp Certified
No
Supply Chain
fair
Repair / Recycling
Yes ✓
Ethical Certifications
bluesign, Fair Wear Foundation
Verified on October 15, 2026
Corporate Lineage
1914
Company Founded
Wiktor Haglöf founded the company in Torsång, Sweden, to produce backpacks.
2010
Acquisition by ASICS
The Japanese corporation ASICS acquired Haglöfs to expand its outdoor portfolio.
2024
Divestment to Great Outdoors Group
ASICS sold Haglöfs to a Singapore-based investment firm, Great Outdoors Group.