Hasselblad
Hasselblad is a Swedish manufacturer of high-end medium format cameras and photographic equipment. Originally founded as a trading company, it gained international recognition for its role in the Apollo moon landings and is now a subsidiary of the Chinese drone manufacturer DJI.
Brand Identity Data
HQ Country
Sweden
HQ City
Gothenburg
Founded
1841
EU Headquartered
Yes
EU Manufactured
No
Ownership Type
private
Stock Exchange
Private
Tax Domicile
SE
Ultimate Parent
SZ DJI Technology Co., Ltd.
GDPR Status
compliant
B Corp Certified
No
Repair / Recycling
Yes ✓
Ethical Certifications
None verified
Verified on October 15, 2026
Corporate Lineage
1841
Company founded
F.W. Hasselblad & Co. was founded as a trading company in Gothenburg, Sweden.
1969
Moon landing
Hasselblad cameras were used by NASA during the Apollo 11 mission to document the first moon landing.
2017
DJI acquisition
Chinese drone manufacturer DJI became the majority shareholder of Hasselblad.