H&M
H&M is a multinational clothing company headquartered in Sweden that operates a global retail network focused on fast-fashion apparel for men, women, and children. The brand manages a vast supply chain primarily located in Asia and Europe to produce garments sold through its extensive online and brick-and-mortar storefronts.
Brand Identity Data
HQ Country
Sweden
HQ City
Stockholm
Founded
1947
EU Headquartered
Yes
EU Manufactured
No
Ownership Type
public
Stock Exchange
Private
Tax Domicile
SE
Ultimate Parent
H & M Hennes & Mauritz AB
Data Hosting
mixed
CLOUD Act Exposure
No ✓
AI Trains on User Data
partial
GDPR Status
Fined €35M
DSA Designation
na
Carbon Neutral
claimed
B Corp Certified
No
Supply Chain
disclosed
Repair / Recycling
Yes ✓
Ethical Certifications
Better Cotton Initiative, Global Organic Textile Standard, Responsible Wool Standard
Verified on July 22, 2026
Corporate Lineage
1947
Founding
Erling Persson opens the first Hennes store in Västerås, Sweden.
1968
Merger
Acquisition of Mauritz Widforss, leading to the H&M name.
1974
IPO
Company listed on the Stockholm Stock Exchange.
2004
Designer Collaborations
First major collaboration with Karl Lagerfeld, changing the fast-fashion business model.
2020
GDPR Fine
H&M receives a 35.3 million euro fine for unlawfully monitoring employees at its Nuremberg service center.