Icemat
Icemat was a Danish brand originally known for developing glass gaming mousepads before being acquired by the gaming hardware company SteelSeries in 2007. The brand has been fully integrated into the SteelSeries product portfolio, which is headquartered in Denmark but maintains global manufacturing operations.
Brand Identity Data
HQ Country
Denmark
HQ City
Denmark
Founded
2001
EU Headquartered
Yes
EU Manufactured
No
Ownership Type
private
Stock Exchange
Private
Tax Domicile
DK
Ultimate Parent
SteelSeries ApS
B Corp Certified
No
Repair / Recycling
No
Ethical Certifications
None verified
Verified on October 15, 2026
Corporate Lineage
2001
Icemat founded
The Icemat brand was established in Denmark, specializing in glass gaming mousepads.
2007
SteelSeries acquisition
Icemat was acquired by SteelSeries, leading to the gradual integration of the brand into the parent company's product line.