JBS
JBS is a Danish textile company specializing in the production of underwear, socks, and nightwear for men, women, and children. Founded in 1939, the brand operates as a family-owned business and manages a diverse portfolio of sub-brands including JBS of Denmark and CR7 Underwear.
Brand Identity Data
HQ Country
Denmark
HQ City
Herning
Founded
1939
EU Headquartered
Yes
EU Manufactured
No
Ownership Type
private
Stock Exchange
Private
Tax Domicile
DK
Ultimate Parent
JBS Textile Group A/S
Data Hosting
DK
AI Trains on User Data
false
GDPR Status
compliant
Carbon Neutral
false
B Corp Certified
No
Supply Chain
partial
Repair / Recycling
No
Ethical Certifications
OEKO-TEX, FSC
Verified on October 15, 2026
Corporate Lineage
1939
Company founding
Jens Bjerg Sørensen founded the company in Herning, Denmark.
2013
CR7 partnership
JBS entered into a partnership with Cristiano Ronaldo to produce the CR7 Underwear brand.