Millward Brown
Millward Brown was a global brand consulting and market research firm specializing in advertising effectiveness, strategic communication, and media brand equity. The firm was acquired by WPP plc in 2008 and subsequently merged into Kantar Group, which was later divested by WPP to Bain Capital.
Brand Identity Data
HQ Country
Finland
HQ City
New York City
Founded
1973
EU Headquartered
Yes
EU Manufactured
No
Stock Exchange
Private
Repair / Recycling
No
Ethical Certifications
None verified
Verified on July 22, 2026