Miniso
Miniso is a Chinese variety store chain that specializes in household and consumer goods, including cosmetics, stationery, toys, and kitchenware. The company operates a global retail model based on a franchised design-led business strategy with headquarters in Guangzhou, China.
Brand Identity Data
HQ Country
China
HQ City
Guangzhou
Founded
2013
EU Headquartered
No
EU Manufactured
No
Stock Exchange
Private
Repair / Recycling
No
Ethical Certifications
None verified
Verified on July 22, 2026