Newline
Newline is a Danish sportswear brand specializing in functional running and training apparel. Founded in 1981 by a Danish special forces soldier, the company focuses on performance-driven gear and is currently a part of the Mascot International group.
Brand Identity Data
HQ Country
Denmark
HQ City
Vodskov
Founded
1981
EU Headquartered
Yes
EU Manufactured
No
Ownership Type
private
Stock Exchange
Private
Tax Domicile
DK
Ultimate Parent
Mascot International A/S
Data Hosting
DK
AI Trains on User Data
false
GDPR Status
compliant
Carbon Neutral
false
B Corp Certified
No
Supply Chain
limited
Repair / Recycling
No
Ethical Certifications
OEKO-TEX
Verified on October 15, 2026
Corporate Lineage
1981
Company founding
Newline was founded by Helge Petersen, a Danish special forces soldier inspired by parachute design.
2018
Acquisition
Newline was acquired by the Danish workwear manufacturer Mascot International A/S.