Nudie Jeans
Nudie Jeans is a Swedish denim brand headquartered in Gothenburg, fully privately owned by Swedish founders. It manufactures in Europe using organic cotton, offers free repairs for life, and is a sustainable EU alternative to Levi's.
Brand Identity Data
HQ Country
Sweden
HQ City
Gothenburg
Founded
2001
EU Headquartered
Yes
EU Manufactured
Yes
Ownership Type
private
Stock Exchange
Private
Tax Domicile
SE
Ultimate Parent
Nudie Jeans AB
Data Hosting
EU
CLOUD Act Exposure
No ✓
AI Trains on User Data
no
GDPR Status
compliant
DSA Designation
na
Carbon Neutral
claimed
B Corp Certified
No
Supply Chain
disclosed
Repair / Recycling
Yes ✓
Ethical Certifications
Fair Wear Foundation, GOTS
Verified on July 22, 2026
Corporate Lineage
2001
Founded
Nudie Jeans is founded in Gothenburg, Sweden, by Maria Erixon and Joakim Levin.
2010
Sustainability focus
Company transitions to using 100% organic cotton for all denim products.
2012
Repair concept
Formal launch of the Nudie Jeans Repair Shop concept to promote product longevity.
2015
Fair Wear Foundation
Nudie Jeans becomes a member of the Fair Wear Foundation to improve labor conditions in the supply chain.