Pandora
Pandora is a Danish jewelry manufacturer and retailer known for its customizable charm bracelets, designer rings, and necklaces. The company designs, manufactures, and markets hand-finished jewelry sold in over 100 countries worldwide.
Brand Identity Data
HQ Country
Denmark
HQ City
Havneholmen
Founded
1982
EU Headquartered
Yes
EU Manufactured
No
Ownership Type
public
Stock Exchange
Nasdaq Copenhagen
Tax Domicile
DK
Ultimate Parent
Pandora A/S
Data Hosting
IE
GDPR Status
compliant
Carbon Neutral
true
B Corp Certified
No
Supply Chain
high
Repair / Recycling
Yes ✓
Ethical Certifications
Responsible Jewellery Council
Verified on October 15, 2026
Corporate Lineage
1982
Company founding
Per Enevoldsen and his wife Winnie Enevoldsen founded Pandora as a small jewelry shop in Copenhagen.
2010
IPO
Pandora was listed on the NASDAQ OMX Copenhagen stock exchange.
2020
Sustainability commitment
Pandora announced its pledge to become carbon neutral in its own operations by 2025.