Peak Performance
Peak Performance is a Swedish outdoor and ski apparel brand headquartered in Stockholm, owned by Fenix Outdoor AB (SE). A Scandinavian alternative to North Face and Under Armour, it focuses on performance apparel for mountain sports.
Brand Identity Data
HQ Country
Sweden
HQ City
Stockholm
Founded
1986
EU Headquartered
Yes
EU Manufactured
No
Ownership Type
subsidiary
Stock Exchange
Private
Tax Domicile
SE
Ultimate Parent
Amer Sports Inc.
Data Hosting
EU
CLOUD Act Exposure
No ✓
AI Trains on User Data
unknown
GDPR Status
compliant
DSA Designation
na
Carbon Neutral
claimed
B Corp Certified
No
Supply Chain
partial
Repair / Recycling
Yes ✓
Ethical Certifications
Bluesign, RDS, GOTS
Verified on July 22, 2026
Corporate Lineage
1986
Founded
Founded in Åre, Sweden, by alpine skiers and friends.
1998
Acquisition
Acquired by the Danish outdoor group IC Companys.
2018
Acquisition
Acquired by Amer Sports Corporation.
2019
Amer Sports Ownership
Amer Sports acquired by an investor consortium led by Anta Sports.