Penny
Penny is a German discount supermarket chain that operates a network of stores across Europe. It is a subsidiary of the REWE Group, offering a variety of food products and household goods.
Brand Identity Data
HQ Country
Germany
HQ City
Cologne
Founded
1973
EU Headquartered
Yes
EU Manufactured
Yes
Ownership Type
private
Stock Exchange
Private
Tax Domicile
DE
Ultimate Parent
REWE Group
Data Hosting
DE
CLOUD Act Exposure
No ✓
GDPR Status
compliant
Carbon Neutral
false
B Corp Certified
No
Supply Chain
limited
Repair / Recycling
Yes ✓
Ethical Certifications
Fairtrade, MSC, FSC
Verified on October 15, 2026
Corporate Lineage
1973
Foundation
The first Penny store was opened by Leibbrand Gruppe in Limburg an der Lahn.
1989
REWE Acquisition
The REWE Group acquired a majority stake in the Penny discount chain.
2005
International Expansion
Penny expanded its operations significantly into several Central and Eastern European markets.