Pepe Jeans
Pepe Jeans is a clothing and denim retailer originally founded in London and currently headquartered in Barcelona, Spain. The brand operates internationally, offering a wide range of apparel and accessories for men, women, and children.
Brand Identity Data
HQ Country
Spain
HQ City
Barcelona
Founded
1973
EU Headquartered
Yes
EU Manufactured
No
Ownership Type
private
Stock Exchange
Private
Tax Domicile
ES
Ultimate Parent
Pepe Jeans Group (AWWG)
GDPR Status
compliant
Carbon Neutral
false
B Corp Certified
No
Supply Chain
partial
Repair / Recycling
Yes ✓
Ethical Certifications
None verified
Verified on October 15, 2026
Corporate Lineage
1973
Foundation
Pepe Jeans was founded by Nitin Shah and his brothers in London, United Kingdom.
2015
Acquisition
The brand was acquired by the Lebanese investment group M1 Group and L Capital Asia.
2024
Strategic Partnership
A majority stake was acquired by the brand's licensee, Reliance Brands Limited.