PepsiCo
PepsiCo is a US multinational food and beverage corporation listed on NASDAQ, headquartered in Purchase, New York. Owner of Pepsi, Lay's, and Gatorade, it competes with European food and beverage brands across multiple categories.
Brand Identity Data
Verified on August 2, 2026
Corporate Lineage
Formation
Pepsi-Cola Company merged with Frito-Lay, Inc. to form PepsiCo.
Tropicana Acquisition
PepsiCo acquired Tropicana Products, expanding into the juice category.
Quaker Oats Acquisition
Acquisition of The Quaker Oats Company, bringing Gatorade into the portfolio.
Wimm-Bill-Dann Acquisition
Acquired leading Russian dairy and juice company.
Rockstar Energy Acquisition
Acquisition of Rockstar Energy Beverages for $3.85 billion.
European Alternatives to PepsiCo
Fritz Kola
Fritz Kola is a German craft cola brand headquartered in Hamburg, privately owned and manufactured in Germany. Known for its high caffeine content and distinctive black branding, it is the leading European alternative to Coca-Cola and Pepsi.
Compare PepsiCo vs. Fritz Kola