Playlife
Playlife is an Italian lifestyle and apparel brand originally established by the Benetton family as a diversified retail venture. The brand focuses on casual clothing and accessories, drawing on the heritage and production networks associated with the Benetton Group.
Brand Identity Data
HQ Country
Italy
HQ City
Treviso
Founded
1991
EU Headquartered
Yes
EU Manufactured
No
Ownership Type
private
Stock Exchange
Private
Tax Domicile
IT
Ultimate Parent
Edizione S.r.l.
B Corp Certified
No
Repair / Recycling
No
Ethical Certifications
None verified
Verified on October 15, 2026
Corporate Lineage
1998
Brand launch
Playlife was launched by the Benetton Group as a multi-brand retail chain.
2012
Store rebranding
Benetton announced a strategy shift to focus on a single brand, leading to the phasing out of the standalone Playlife retail network.