Playlife
Playlife is an Italian lifestyle and apparel brand originally established by the Benetton family as a diversified retail venture. The brand focuses on casual clothing and accessories, drawing on the heritage and production networks associated with the Benetton Group.
Brand Identity Data
HQ Country
Italy
HQ City
Treviso
Founded
1991
EU Headquartered
Yes
EU Manufactured
No
Stock Exchange
Private
Repair / Recycling
No
Ethical Certifications
None verified
Verified on July 22, 2026