Poiana Produse Zaharoase
Poiana is a historic Romanian confectionery brand originally established in Brașov in 1899, known primarily for its chocolate bars and sweets. It is currently owned by the multinational corporation Mondelēz International, which maintains production facilities for the brand within Romania.
Brand Identity Data
HQ Country
Romania
HQ City
Brașov
Founded
1899
EU Headquartered
Yes
EU Manufactured
Yes
Ownership Type
public
Stock Exchange
NASDAQ
Tax Domicile
US
Ultimate Parent
Mondelēz International, Inc.
CLOUD Act Exposure
Yes ⚠️
GDPR Status
compliant
Carbon Neutral
false
B Corp Certified
No
Supply Chain
partial
Repair / Recycling
No
Ethical Certifications
Cocoa Life
Verified on October 15, 2026
Corporate Lineage
1899
Establishment
The Poiana confectionery brand was originally established in Brașov, Romania.
1994
Acquisition
Kraft Jacobs Suchard (later Mondelēz International) acquired the Poiana brand.