Porsche Holding
Porsche Holding GmbH is an automotive retail and wholesale company that operates as the largest automotive distributor in Europe. It is a wholly-owned subsidiary of Volkswagen AG, focusing on the sale of new and used cars, after-sales services, and financial services.
Brand Identity Data
HQ Country
Austria
HQ City
Salzburg
Founded
1949
EU Headquartered
Yes
EU Manufactured
No
Ownership Type
private
Stock Exchange
Private
Tax Domicile
AT
Ultimate Parent
Volkswagen AG
Data Hosting
DE
GDPR Status
compliant
Carbon Neutral
false
B Corp Certified
No
Supply Chain
High
Repair / Recycling
Yes ✓
Ethical Certifications
ISO 14001, ISO 9001
Verified on October 15, 2026
Corporate Lineage
1947
Company Founded
Porsche Holding was founded by Ferry and Louise Piëch in Gmünd, Austria.
2011
Acquisition by Volkswagen
Volkswagen AG completed the full acquisition of Porsche Holding Salzburg.