Preussag
Preussag AG was a German conglomerate historically focused on mining, metallurgy, and energy sectors before transitioning into a tourism and shipping giant. In 2002, the company rebranded as TUI AG, completing its shift away from its industrial origins to become a global leader in the travel and tourism industry.
Brand Identity Data
HQ Country
Germany
HQ City
Hanover
Founded
1923
EU Headquartered
Yes
EU Manufactured
No
Stock Exchange
Private
Tax Domicile
DE
Ultimate Parent
TUI AG
B Corp Certified
No
Repair / Recycling
No
Ethical Certifications
None verified
Verified on October 15, 2026
Corporate Lineage
1923
Establishment
Preussag AG was established as a state-owned mining and smelting company in Prussia.
1959
Privatization
The company was partially privatized and listed on the stock exchange.
1997
Acquisition phase
Preussag began a major strategic shift by acquiring tourism company Hapag-Lloyd.
2002
Rebranding
Preussag AG officially rebranded as TUI AG to reflect its focus on tourism.