Privalia
Privalia is an online fashion and lifestyle outlet store that operates a members-only flash sales model. It was acquired by the French e-commerce group Vente-Privee (now Veepee) in 2016 and primarily services markets in Southern Europe and Latin America.
Brand Identity Data
HQ Country
Spain
HQ City
Barcelona
Founded
2006
EU Headquartered
Yes
EU Manufactured
No
Ownership Type
private
Stock Exchange
Private
Tax Domicile
FR
Ultimate Parent
Veepee
Data Hosting
FR
GDPR Status
compliant
Carbon Neutral
false
B Corp Certified
No
Repair / Recycling
No
Ethical Certifications
None verified
Verified on October 15, 2026
Corporate Lineage
2006
Company founding
Privalia was founded in Barcelona by Lucas Carné and José Manuel Villanueva.
2016
Acquisition by Vente-Privee
The French company Vente-Privee (now Veepee) acquired Privalia to expand its European footprint.
2019
Rebranding
Vente-Privee rebranded its entire group to Veepee, integrating the Privalia brand under the unified identity.