Puma
Puma SE is a multinational corporation that designs and manufactures athletic and casual footwear, apparel, and accessories. Based in Germany, the company markets its products globally and is one of the world's largest sportswear brands.
Brand Identity Data
HQ Country
Germany
HQ City
Herzogenaurach
Founded
1948
EU Headquartered
Yes
EU Manufactured
No
Ownership Type
public
Stock Exchange
Xetra
Tax Domicile
DE
Ultimate Parent
Puma SE
Data Hosting
DE
GDPR Status
compliant
Carbon Neutral
false
B Corp Certified
No
Supply Chain
high
Repair / Recycling
Yes ✓
Ethical Certifications
Fair Labor Association, Bluesign, Leather Working Group
Verified on October 15, 2026
Corporate Lineage
1948
Company founded
Rudolf Dassler established Puma Schuhfabrik Rudolf Dassler in Herzogenaurach, Germany.
1986
IPO
Puma went public and was listed on the Börse München and Frankfurt Stock Exchange.