Replay
Replay is an Italian fashion brand known primarily for its premium denim and casual apparel. Founded by Claudio Buziol, the company operates globally under the parent organization Fashion Box S.p.A.
Brand Identity Data
HQ Country
Italy
HQ City
Casella
Founded
1978
EU Headquartered
Yes
EU Manufactured
No
Ownership Type
private
Stock Exchange
Private
Tax Domicile
IT
Ultimate Parent
Fashion Box S.p.A.
Data Hosting
IT
GDPR Status
compliant
Carbon Neutral
false
B Corp Certified
No
Supply Chain
partial
Repair / Recycling
Yes ✓
Ethical Certifications
BCI, Oeko-Tex
Verified on October 15, 2026
Corporate Lineage
1981
Company founded
Claudio Buziol founded the brand Replay in Asolo, Italy.
2010
Ownership change
Fashion Box S.p.A. was acquired by Equibox Holding, controlled by Matteo Sinigaglia.