ALTSCOUT

Shein

Shein is a Chinese ultra-fast fashion e-commerce platform incorporated in Singapore, operated by Roadget Business. It sources almost exclusively from China and has faced criticism over labor practices, environmental impact, and exploiting de minimis trade loopholes to avoid EU import duties.

EUNon-EU

Brand Identity Data

HQ Country
Singapore
HQ City
Singapore
Founded
2008
EU Headquartered
No
EU Manufactured
No
Ownership Type
private
Stock Exchange
Private
Tax Domicile
SG
Ultimate Parent
Roadget Business Pte. Ltd.
Data Hosting
mixed
CLOUD Act Exposure
No ✓
AI Trains on User Data
partial
GDPR Status
pending
DSA Designation
standard
Carbon Neutral
no
B Corp Certified
No
Supply Chain
opaque
Repair / Recycling
No
Ethical Certifications
None verified

Verified on August 2, 2026

Corporate Lineage

2008

Founded

Chris Xu founded the company originally as ZZKKO in Nanjing, China.

2015

Rebrand

The company rebranded from SheInside to Shein, focusing on ultra-fast fashion.

2021

HQ Relocation

Shein moved its headquarters and legal domicile from China to Singapore.

2023

IPO Filing

Shein confidentially filed for an initial public offering in the United States, facing significant regulatory and political scrutiny.

2024

EU Regulatory Pressure

Increased scrutiny from EU regulators regarding customs loopholes and supply chain labor standards.

European Alternatives to Shein

V

Vinted

Vinted is an online marketplace platform that facilitates the consumer-to-consumer buying, selling, and exchanging of second-hand clothing and lifestyle items. Headquartered in Vilnius, Lithuania, the company operates across numerous European markets and several international regions.

Compare Shein vs. Vinted

Verification Sources

  1. [1]Shein on Wikidata
  2. [2]Shein website