s.Oliver
s.Oliver is a German fashion and lifestyle company that offers apparel, accessories, and footwear for men, women, and children. The brand operates internationally through a network of retail stores, franchise partners, and an e-commerce platform.
Brand Identity Data
HQ Country
Germany
HQ City
Rottendorf
Founded
1969
EU Headquartered
Yes
EU Manufactured
No
Ownership Type
private
Stock Exchange
Private
Tax Domicile
DE
Ultimate Parent
s.Oliver Group (s.Oliver Bernd Freier GmbH & Co. KG)
Data Hosting
DE
GDPR Status
compliant
Carbon Neutral
false
B Corp Certified
No
Supply Chain
partial
Repair / Recycling
Yes ✓
Ethical Certifications
OEKO-TEX, Better Cotton Initiative, Leather Working Group
Verified on October 15, 2026
Corporate Lineage
1969
Company founded
Bernd Freier opened the first store under the name Sir Oliver in Würzburg.
1978
Renamed to s.Oliver
The company name was shortened to s.Oliver due to trademark disputes.
2023
Restructuring
The s.Oliver Group announced a major restructuring plan to simplify its business model.