Sport Zone
Sport Zone is a Portuguese retail chain specializing in sports equipment, apparel, and footwear. It operates as a subsidiary of the Sonae Group and maintains a significant physical and digital retail presence across the Iberian Peninsula.
Brand Identity Data
HQ Country
Portugal
Founded
1997
EU Headquartered
Yes
EU Manufactured
No
Ownership Type
public
Stock Exchange
Euronext Lisbon
Tax Domicile
PT
Ultimate Parent
Sonae SGPS, SA
Data Hosting
PT
CLOUD Act Exposure
No ✓
GDPR Status
compliant
Carbon Neutral
false
B Corp Certified
No
Supply Chain
partial
Repair / Recycling
Yes ✓
Ethical Certifications
None verified
Verified on October 15, 2026
Corporate Lineage
1997
Foundation
Sport Zone was founded in Portugal as a sports retail brand.
2017
JD Sonae Merger
Sonae and JD Sports formed a joint venture merging Sport Zone operations.
2021
Brand Rebranding
Sport Zone began transitioning its retail branding to Sprinter following the strategic integration of JD Sports' Iberian assets.