SteelSeries
SteelSeries is a Danish manufacturer of gaming peripherals and accessories, including headsets, keyboards, mice, and mousepads. The company, which is a subsidiary of the Denmark-based GN Store Nord, focuses on professional-grade hardware for the global esports and gaming market.
Brand Identity Data
HQ Country
Denmark
HQ City
Frederiksberg
Founded
2001
EU Headquartered
Yes
EU Manufactured
No
Ownership Type
private
Stock Exchange
Private
Tax Domicile
DK
Ultimate Parent
GN Store Nord A/S
B Corp Certified
No
Repair / Recycling
No
Ethical Certifications
None verified
Verified on October 15, 2026
Corporate Lineage
2001
Company Founded
SteelSeries was founded in Copenhagen, Denmark, as Soft Trading.
2019
Acquired by Axcel
The private equity firm Axcel acquired a majority stake in SteelSeries.
2022
Acquisition by GN Store Nord
GN Store Nord completed the acquisition of SteelSeries for approximately 8 billion DKK.