Stroh
Stroh is an Austrian producer of spirits, most notably known for its high-alcohol spiced rum, Stroh 80. The company was founded in 1832 by Sebastian Stroh and continues to operate out of Klagenfurt am Wörthersee.
Brand Identity Data
HQ Country
Austria
HQ City
Klagenfurt am Wörthersee
Founded
1832
EU Headquartered
Yes
EU Manufactured
Yes
Ownership Type
private
Stock Exchange
Private
Tax Domicile
AT
Ultimate Parent
Stroh Austria GmbH
B Corp Certified
No
Repair / Recycling
No
Ethical Certifications
None verified
Verified on October 15, 2026
Corporate Lineage
1832
Company founding
Sebastian Stroh founded the distillery in St. Paul im Lavanttal.
1900
Paris World Fair
Stroh rum received a gold medal at the Exposition Universelle in Paris.