Tony's Chocolonely
Tony's Chocolonely is a Dutch chocolate company headquartered in Amsterdam, on a mission to make 100% slave-free chocolate the norm. EU-owned and B Corp certified, it is a conscious European alternative to Nestlé and Mars chocolate brands.
Brand Identity Data
HQ Country
Netherlands
HQ City
Amsterdam
Founded
2005
EU Headquartered
Yes
EU Manufactured
Yes
Ownership Type
private
Stock Exchange
Private
Tax Domicile
NL
Ultimate Parent
Tony's Chocolonely B.V.
Data Hosting
EU
CLOUD Act Exposure
No ✓
AI Trains on User Data
no
GDPR Status
compliant
DSA Designation
na
Carbon Neutral
claimed
B Corp Certified
Yes ✓
Supply Chain
disclosed
Repair / Recycling
No
Ethical Certifications
Fairtrade, B Corp, Organic
Verified on July 22, 2026
Corporate Lineage
2005
Founded
Founded by journalist Teun van de Keuken to challenge slavery in the chocolate industry.
2012
Tony's Open Chain
Launch of the 5 Sourcing Principles to ensure traceable cocoa supply chains.
2018
B Corp Certification
Officially certified as a B Corporation, meeting high standards of social and environmental performance.
2021
Expansion
Completion of a significant funding round to accelerate international growth and mission scale.
2024
Mission Expansion
Implementation of enhanced living income reference prices across all sourcing partners.