Trollbeads
Trollbeads is a Danish jewelry company known for its modular charm bracelet concept consisting of handcrafted beads made from materials such as glass, silver, and gold. Founded in 1976, the brand operates as a family-owned business and distributes its products internationally through authorized retailers and company-owned stores.
Brand Identity Data
HQ Country
Denmark
HQ City
Copenhagen
Founded
1976
EU Headquartered
Yes
EU Manufactured
Yes
Ownership Type
private
Stock Exchange
Private
Tax Domicile
DK
Ultimate Parent
Trollbeads A/S
Data Hosting
DK
AI Trains on User Data
false
GDPR Status
compliant
Carbon Neutral
false
B Corp Certified
No
Supply Chain
limited
Repair / Recycling
Yes ✓
Ethical Certifications
None verified
Verified on October 15, 2026
Corporate Lineage
1976
Company Founded
Søren Nielsen founded the company in Copenhagen, Denmark, originally producing silver beads.
2000
Glass Beads Introduction
The brand expanded its product line to include handcrafted glass beads, which became a signature element of the collection.