Vrumona
Vrumona is a Dutch producer and distributor of soft drinks, operating as a subsidiary of the Heineken group. The company manages a portfolio of various beverage brands, including both its own products like Royal Club and licensed international brands.
Brand Identity Data
HQ Country
Netherlands
HQ City
Bunnik
Founded
1945
EU Headquartered
Yes
EU Manufactured
Yes
Ownership Type
private
Stock Exchange
Private
Tax Domicile
NL
Ultimate Parent
Heineken N.V.
Carbon Neutral
false
B Corp Certified
No
Supply Chain
Included in Heineken N.V. annual sustainability reporting
Repair / Recycling
Yes ✓
Ethical Certifications
None verified
Verified on October 15, 2026
Corporate Lineage
1945
Establishment of Vrumona
Vrumona was founded in the Netherlands to produce and distribute soft drinks.
1968
Acquisition by Heineken
Heineken acquired Vrumona to expand its operations beyond beer into the soft drinks market.