Wührer
Wührer is a historic Italian brewery founded in Brescia in 1829, recognized as one of the oldest beer brands in Italy. The brand was acquired by the Peroni Group in the late 20th century and currently exists primarily as a legacy label within the Italian brewing market.
Brand Identity Data
HQ Country
Italy
HQ City
Brescia
Founded
1829
EU Headquartered
Yes
EU Manufactured
Yes
Ownership Type
private
Stock Exchange
Private
Tax Domicile
IT
Ultimate Parent
Asahi Group Holdings, Ltd.
B Corp Certified
No
Repair / Recycling
No
Ethical Certifications
None verified
Verified on October 15, 2026
Corporate Lineage
1829
Foundation
Franz Xaver Wührer founded the Wührer brewery in Brescia, Italy.
1989
Acquisition
The Peroni Group acquired the Wührer brewery.
2016
Parent Acquisition
Asahi Group Holdings acquired the Peroni brand and its legacy labels.