Yamamay
Yamamay is an Italian retailer specializing in lingerie, swimwear, and intimate apparel for men and women. The brand operates under the Pianoforte Group and distributes its products through an extensive network of franchised and company-owned stores globally.
Brand Identity Data
HQ Country
Italy
HQ City
Gallarate
Founded
2001
EU Headquartered
Yes
EU Manufactured
No
Ownership Type
private
Stock Exchange
Private
Tax Domicile
IT
Ultimate Parent
Pianoforte Holding S.p.A.
GDPR Status
compliant
Carbon Neutral
false
B Corp Certified
No
Supply Chain
limited
Repair / Recycling
Yes ✓
Ethical Certifications
None verified
Verified on October 15, 2026
Corporate Lineage
2001
Brand founding
Yamamay was established in Gallarate, Italy, by the Cimmino family.
2011
Pianoforte Group formation
Yamamay and Carpisa merged under the newly formed Pianoforte Holding S.p.A.